Sales Leadership:

• Developed a sales strategy targeting potential customers with a combination of ATL & BTL marketing.
• Encouraged & fostered relationships with local businesses through networking and cold outreach.
• Developed and maintained a database of contacts within the local community to reach out to directly.
• Utilised paid social media advertising campaigns to reach a wider audience, with an average CTR of 1.08%.
• Implemented an effective mailer strategy, providing weekly e-marketing to a database of almost 20k. 
• Built and maintained strong relationships with customers and event organisers to secure repeat bookings, private events, and exceptional experiences across the board.

Event Planning & Execution: 

• Planned, coordinated, and marketed special events and seasonal promotions to enhance the venues’ reputation and drive sales. 
• Collaborated with third-party promoters to deliver events aligned with brand objectives. 
• Delivered high-quality events, including bespoke experiences and full venue hires, ensuring exceptional customer satisfaction.

Marketing Expertise: 

• Developed and executed comprehensive marketing strategies, enhancing brand awareness and customer loyalty. 
• Planned, executed, and managed multi-channel marketing campaigns, including social media promotions, email marketing, and in-venue events & print media.
• Maintained and improved social media content quality and engagement, almost doubling the company’s overall social media following (2.8k to 4.5k across Meta platforms).
• Analysed market trends & competitor activities to optimise marketing strategy.
• Content created high-quality promotional materials such as images, videos, and compelling digital copywriting. 
• Managed marketing budgets, monitored campaign performance, and ensured positive ROI in line with industry standards.

Team Leadership: 

• Managed a team of three reservation managers, acting as mentor & supporting their professional development.
• Delivered whole-team training sessions on systems & events to improve staff knowledge & communication.
• Partnered with the Director, Operations Manager, and General Managers to deliver high-impact premium seasonal offer delivery.
• Responsible for overseeing social media strategy across three sites.

Data & Reporting: 

• Proactively monitored customer feedback through review aggregates.

• Monitored social post performance and metrics against industry benchmarks.

• Kept abreast of consumer trends and applied them into the business strategy.